Occasionally you meet people and you hit it off right away. I met Erica Watson through a mutual friend and we discussed all things business and our mutual love for Chicago. While she did go to cough cough Kenwood, and I went to Whitney Young (only Chicago people will understand that joke) I didn't hesitate when she asked me to create a logo for her consulting business. She shot down my original idea but I came right back. We both agreed this was the logo for her.